With more than 800 million users worldwide, TikTok is one of the social networks with the best growth expectations. The ByteDance platform has a very active audience, so it may be a good idea for brands to start marketing on TikTok.
TikTok promotes community and user-generated content, making it a great marketing platform for brands.Many brands are already using the platform for marketing, and most of them buy TikTok followers to get more visibility.
TikTok offers great advantages; for example, it allows adding links in videos, which users of Instagram Stories who have less than 10,000 followers cannot yet do.
Challenges and Hashtag Challenges
Challenges are all the rage and form a key part of the TikTok community. At any time, a series of challenges can be created for users to participate. The concept is simple: users take an idea and repeat it in their videos. For example, Jimmy Fallon launched the #tumbleweedchallange on TikTok; the challenge was simple: drop to the ground and roll. Brands and businesses can use the challenges to create their own brand challenge. It is only necessary to create a hashtag and launch the challenge. And of course, this is interesting for users and is encouraged to follow it.
TikTok has users with many followers. These users have a very loyal audience, who follow them and consume all their content. It is important to choose the right content creators for each product. In this case, the content should not focus on defining the product itself but should respond to more extensive content that promotes interaction. TikTok is also a great platform for micro-influencers (less than 100,000 followers) and nano influencers (over 1,000 followers).
Content generated by the user (CGU)
The content generated by the user is one of the main attractions for TikTok users. In fact, TikTok is a platform created for the CGU. At TikTok, brands can become part of the community and go beyond advertising, sharing content that other users have created around their brand or product.
Ads Brand acquisition ads can be still images, GIFs, and videos. The ad can be linked to a landing page or to a Hashtag Challenge within TikTok. In addition, brands have advertising within the platform. Ads are 9-15 seconds long, full-screen, and can be skipped. With ads, don’t forget to buy TikTok followers to increase your brand exposure.
Create a community
Social network users are increasingly looking for the feeling of belonging to a community. They seek to share ideas, start conversations with like-minded people, and create community projects. Much of the content on TikTok is based on trends, and people respond creatively to other people’s videos. Duets are a great example, as users can add responses to other videos for real collaboration.
Brands can create a community around a product or even around the brand, creating content that attracts and invites users to participate.